{"created":"2023-05-15T09:17:54.046584+00:00","id":980,"links":{},"metadata":{"_buckets":{"deposit":"4c4c8555-c46a-491f-b050-eeca67ac5ded"},"_deposit":{"created_by":15,"id":"980","owners":[15],"pid":{"revision_id":0,"type":"depid","value":"980"},"status":"published"},"_oai":{"id":"oai:iuhw.repo.nii.ac.jp:00000980","sets":["2:143"]},"author_link":["2194","2191","2187","2189","2188","2192","2193","2190"],"item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-08-20","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"49","bibliographicPageStart":"37","bibliographicVolumeNumber":"24","bibliographic_titles":[{"bibliographic_title":"国際医療福祉大学学会誌"},{"bibliographic_title":"Approaches for providing ongoing support for mothers and children at birth centers: A survey using the Marketing Mix 4C’s","bibliographic_titleLang":"en"}]}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"A self-administered questionnaire survey was conducted on mothers with infants under 1 year of age living in the Greater Tokyo Area (199 valid responses) to examine approaches for providing community-based ongoing support for mothers and children at birth centers from the perspective of the Marketing Mix 4C’s. The questionnaire included 8 items on background characteristics as well as items on the 4C’s, specifically 15 items on customer solutions, 2 items on customer costs, 3 items on convenience, and 8 items on communication. The results revealed the following: (1) 97.4% of primiparas and 93.0% of multiparas answered that “midwives available to consult on an ongoing basis from pregnancy to child-rearing are needed.” (2) Regarding the use of birth centers, the most common response overall was “have never looked at or used birth centers” (59.3%). (3) Overall, 86.9% of respondents wished to use a birth center to receive ongoing support in the community. The present results indicate that about 90% of both primiparous and multiparous mothers feel they need ongoing support from midwives, and that a similarly high proportion wishes to use birth centers as a place to receive ongoing support in the community. These findings suggest that birth centers could be accepted by mothers as a place to receive ongoing maternal and child support by properly communicating the services of birth centers to mothers.","subitem_description_type":"Abstract"}]},"item_10001_description_6":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"地域に根差した助産所を活用した，母子の継続支援のあり方をマーケティング・ミックスの4C の側面から検討することを目的とし，首都圏に在住の0 歳児をもつ母親（有効回答数199）を対象に，自記式質問紙調査を行った．質問内容は背景8 項目，4C の顧客ソリューション15 項目，顧客コスト2 項目，利便性3 項目，コミュニケーション8 項目とした．結果，1）「妊娠期から育児期まで，継続して相談できる助産師が必要であると思う」と答えた母親は，初産婦97.4%，経産婦93.0% であった．2）助産所の利用状況は，「調べたこともなく，利用したこともない」と答えた者が全体で59.3% と最も多かった．3） 地域での継続支援の場として，助産所の利用を希望している母親は全体で86.9% であった．今回の調査結果より，初産，経産に関係なく，助産師の継続支援を必要とする母親，地域での継続支援の場として助産所の利用を希望している母親は共に90% 程度と多く，助産所の事業内容を，母親に十分に伝えることで，助産所は母子の継続支援の場として，母親に受容される可能性があると考えられる．","subitem_description_type":"Other"}]},"item_10001_full_name_3":{"attribute_name":"著者別名","attribute_value_mlt":[{"nameIdentifiers":[{}],"names":[{"name":"Nishimata, Akiko"}]},{"nameIdentifiers":[{}],"names":[{"name":"Miyazaki, Fumiko"}]},{"nameIdentifiers":[{}],"names":[{"name":"Iwamoto, Ikuko"}]},{"nameIdentifiers":[{}],"names":[{"name":"Kojima, Natsuko"}]}]},"item_10001_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"国際医療福祉大学学会"}]},"item_10001_radio_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_radio_item":"publisher"}]},"item_10001_source_id_11":{"attribute_name":"書誌レコードID（NCID）","attribute_value_mlt":[{"subitem_source_identifier":"AA12537130","subitem_source_identifier_type":"NCID"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"21863652","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"西俣, 安希子"},{"creatorName":"ニシマタ, アキコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"宮﨑, 文子"},{"creatorName":"ミヤザキ, フミコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"岩本, 郁子"},{"creatorName":"イワモト, イクコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"小嶋, 奈都子"},{"creatorName":"コジマ, ナツコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-08-27"}],"displaytype":"simple","filename":"24_2(37-49p).pdf","filesize":[{"value":"600.0 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"本文(PDF)","url":"https://iuhw.repo.nii.ac.jp/record/980/files/24_2(37-49p).pdf"},"version_id":"020b01e8-af99-4aae-9482-e8b049ff946b"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"母子支援","subitem_subject_scheme":"Other"},{"subitem_subject":"助産所","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"maternal and child support","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"midwife office","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"助産所を活用した母子の継続支援のあり方の検討 ―マーケティング・ミックスの4C の側面から―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"助産所を活用した母子の継続支援のあり方の検討 ―マーケティング・ミックスの4C の側面から―"},{"subitem_title":"Approaches for providing ongoing support for mothers and children at birth centers: A survey using the Marketing Mix 4C’s","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"15","path":["143"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-08-27"},"publish_date":"2019-08-27","publish_status":"0","recid":"980","relation_version_is_last":true,"title":["助産所を活用した母子の継続支援のあり方の検討 ―マーケティング・ミックスの4C の側面から―"],"weko_creator_id":"15","weko_shared_id":-1},"updated":"2023-06-21T10:39:20.073350+00:00"}